Au sommaire cette semaine, une campagne de recrutement controversée pour l’Armée britannique, neuf versions différentes du même spot par Nike au Canada, un spot de prévention thaïlandais bien barré à souhait, et pour commencer, le tour de la semaine en 80 secondes, ou presque.
Les spots
![](http://static.culturepub.fr/assets/2018/01/poster-29077-santander-piggy-173x99.jpg)
Piggy
Santander - États-unis
![](http://static.culturepub.fr/assets/2018/01/poster-29095-skittles-super-important-super-bowl-news-173x99.jpg)
Super Important Super Bowl News
Skittles - États-unis
![](http://static.culturepub.fr/assets/2018/01/poster-29085-nike-grandmother-nice-173x99.jpg)
Grandmother Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29093-nike-you-must-be-canadian-nice-173x99.jpg)
You Must Be Canadian Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29086-nike-friendly-competition-nice-173x99.jpg)
Friendly Competition Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29092-nike-excuse-me-out-of-my-way-nice-173x99.jpg)
Excuse Me, Out Of My Way Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29096-bundesliga-the-loyalty-test-173x99.jpg)
The Loyalty Test
Bundesliga - Allemagne
![](http://static.culturepub.fr/assets/2018/01/poster-29091-nike-not-so-nice-173x99.jpg)
Not So Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29090-nike-stay-in-your-lane-nice-173x99.jpg)
Stay In Your Lane Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29089-nike-winning-is-everything-nice-173x99.jpg)
Winning Is Everything Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29088-nike-anything-but-nice-173x99.jpg)
Anything But Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29087-nike-couldn-t-be-less-nice-173x99.jpg)
Couldn't Be Less Nice
Nike - Canada
![](http://static.culturepub.fr/assets/2018/01/poster-29097-conforama-clavier-ligue-1-173x99.jpg)
Clavier Ligue 1
Conforama - France
![](http://static.culturepub.fr/assets/2018/01/poster-29094-thai-health-promotion-foundation-giving-liquor-is-cursing-173x99.jpg)
Giving liquor is cursing !
Thai health promotion foundation - Thaïlande
![](http://static.culturepub.fr/assets/2018/01/poster-29098-the-british-army-army-recruitment-keeping-my-faith-173x99.jpg)
Keeping my Faith
The British Army - Royaume-uni
![](http://static.culturepub.fr/assets/2018/01/poster-29099-the-british-army-army-recruitment-expressing-my-emotions-173x99.jpg)
Expressing my Emotions
The British Army - Royaume-uni
![](http://static.culturepub.fr/assets/2018/01/poster-29100-the-british-army-army-recruitment-can-i-practise-my-faith-in-the-army-173x99.jpg)